How do you create a new Speedo cultural wave while staying true to their roots? With some kick ass creative paired with insights, strategy and paid media!
We devised a creative strategy to uphold what Speedo has always stood for, but flexed their brand character and tone to participate in swim culture and move beyond merely speaking about the technicalities of the products.
By updating existing sponsored athletes and ambassadors, leveraging user-generated content, and leaning on the insights of the swim team teenage demographic we created a content calendar of culturally relevant messaging in tandem with more product focused content.
